Tim Longhurst's Blog

Yahoo7 – Seven Network and Yahoo! Australia & New Zealand together

December 10th, 2005 · No Comments

cuddleyahoo7.jpgYesterday (Friday) Australia’s Seven Network and Yahoo! announced they were ‘joining forces’. So even less diversity in the Australian media, even before cross media ownership laws are altered. Here’s how the announcement was made at the yahoo website:

Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO) today announced that they will combine their online, mobile and IPTV businesses in Australia and New Zealand. The strategic partnership brings together Yahoo!’s successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of Seven Network, one of Australia’s leading media companies.

Looks a bit like something Kerry Packer and Bill Gates did way back in 1997.

The promotional flash animation is really lousy and gives away nothing. If this is the kind of product we can expect from the new yahoo7 or whatever they call it, we’re in trouble.

As for the name of the new service, the media release indicates we’ll be waiting a few weeks for that:

Yahoo! Australia & NZ and Seven will be combining their online teams and are expected to launch a new name and an exciting online presence in late January, coinciding with Seven’s coverage of the Australian Open and the Olympic Winter Games in Torino, as well as the opening weeks of the 2006 television season. The vision for the combined teams is to create the best entertainment, information and communications experience for Australian internet and mobile users.

Yahoo7.com.au is being used as the promo site, but if they want to use that name, they might be considering buying yahoo7.com, which currently appears to be owned by a Korean.

The Australian ran a decent article on the announcement.

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Category: Media Mayhem

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