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nab – national australia bank’s new branding

February 12th, 2006 · No Comments

nablogo.gif“I’ve been nab’d.”

It was the first thought I had when I heard about National Australia Bank’s new branding.

It’s hard to believe a bank would be stupid enough to brand itself using a slang term for theft.

To the left is the new, not very different logo.

My take on the new branding is over here.

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Category: Corporate craziness


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