Tim Longhurst's Blog

Tobacco billboards to remain in supermarkets and at petrol stations

March 15th, 2006 · No Comments

tobaccopos.1.jpgAustralia’s tobacco marketing laws are ultra mild. On paper, Australia banned cigarette advertising years ago, yet just about every grocery or petrol retailer displays cigarette packets and cartons in transparent displays.

These walls of tobacco brands amount to tobacco billboards in prime locations.

In 2004, New South Wales’ Minister for Health, Frank Sartor, recognising the deadliness of tobacco and the marketing effectiveness of walls of tobacco packaging, indicated that he had the guts to take a stand on this issue:

“You only have to walk into a supermarket and see the rows and rows of brightly coloured cigarette packages to know that tobacco products continue to occupy centre stage. I would like to see them pushed to one side.”

But SMH has revealed that the strength of Sartor’s conviction has waned and the Government is no longer pursuing this agenda.

“It would have been easier to take on retailers than the pubs and clubs [but] … it was a big cost and a big issue for relatively little return…”

If you want to know a little about the organisation that successfully lobbied on this issue, check out the National Alliance of Tobacco Retailers, which is bankrolled in part by the tobacco industry.

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Category: Corporate craziness

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