Tim Longhurst's Blog

Examples of Fake News

April 6th, 2006 · No Comments

fakenews.jpg36 examples of fake news have been posted online as part of a report into Video News Releases (VNRs).

The site, which was launched this week allows you to first watch the video news package created by a PR firm, then, watch in dismay as the same content appears in a news story – without any warning or disclosure that the content is shot by a PR firm, not a news organisation.

We tune into the news because many of us want to be informed citizens – ideally informed by independent journalists rather than corporations with an agenda. I’m not aware of any examples of fake news being broadcast in Australia, but if you know of any, I’d like to know about it.

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Category: Media Mayhem

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