Tim Longhurst's Blog

SUV marketing team drops the ball

April 20th, 2006 · No Comments

tahoeThose of us who are concerned about climate change find SUV’s a little difficult to take. The Chevy Tahoe, for example, gets about 15L per 100km (14-18 miles per gallon, for you should-be-metric Americans). That’s a lot of crap spewing into the air.

So imagine the delight of creative environmentalists when Chevy decided to ‘promote’ their gas guzzling cars by allowing visitors to their site to create their own ads.

Chevy deleted ads critical of the Tahoe, but fortunately the ‘Alaska Tahoe Alliance’ was canny enough to save the videos to youtube. Enjoy!

What were Chevrolet’s marketing guys thinking?

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Category: culture jamming


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