Tim Longhurst's Blog
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Da Vinci marketers put their money where mouths should have been

May 15th, 2006 · No Comments

monalisaApparently the Da Vinci Code book launch in America:

“…included a $500,000
television ad, cross-promotions and an unprecedented 10,000 cheaply
printed copies of the novel handed to American booksellers at the
end of 2002.”

‘Word of mouth’ campaigns are more expensive than I realised.

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Category: Communication and connection


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