Tim Longhurst's Blog

Facebook activism – HSBC case study

September 19th, 2007 · No Comments

When HSBC made a policy change that would cost some customers more money, thousands of students used Facebook to organise, and threatened to take to the streets. The threat was enough to turn HSBC around. Activists 1, Bank 0.

For details, check out this Guardian article or the Facebook group where it all started (login required).

With thanks to KLM for emailing the Guardian article! 🙂

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Category: From the frontlines of the future

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