Thanks

Bernice Franklin

UGG Boots

Being a big fan of the philosophers, and a student of the constantly evolving digital landscape sometimes the right answer is a series of questions.
It’s useful to ask why? Why a website?
Your answer is more tellling than you know- it should identify the role of the digital channel for you or you organisation.
Keep on asking whys. Usually 5 in a row, interrogating each of the statements you come up with as answers will sort out the heart of what you want to achieve.
There are just so many instant and free options to tell a story, grow a community and build credentials. You don’t need experts and you don’t need spend tens of thousands of dollars and you don’t have to wait until tomorrow- you can do it today. Play, learn- just join in.
Facebook is perfect for creating community, publicizing events, holding collaborative conversations like forums and creating momentum around an idea. Twitter is great if you have information that is important to spread to your community instantly. And blogs are the perfect home to consolidate all of the tactics that you are using online- like a scrap book where you can display your credentials, and display your activity across the web (your youtube videos, your Flickr images, your twitter comments, your facebook activity etc).
It’s OK to edit, to update, to grow as you go. It’s never going to be a better day to join in the conversation…

Great article. I’d say that the level of support that you get is really important. As a first timer getting your head around a CMS takes some time and this should be factored in when commissioning somebody to build your site.