The Story of Stuff is a simple, effective video that explains the ‘top-line’ messages that everyone ought know about where the ‘stuff’ we buy comes from and ultimately where it ends up.
Produced by Free Range Studios (of ‘The Meatrix‘ fame) the video is a perfect example of using new media in an engaging way to tell an important story.
It takes twenty minutes, but it’s worth it so if you have the time, go and watch it now.
The video features Annie Leonard breaking down the ‘materials economy’ the journey products take from extraction; to production; to distribution; to consumption; and finally disposal.
Annie points out that the system is bumping up against all sorts of limits… limits of resources, ethical limits of how we treat people, animals and the environment and limits to how hard we can push the environment before it pushes back.
Easily one of the best environmental education videos I’ve ever seen and I have Ian Lyons to thank for the link!