Tim Longhurst's Blog

Entries Tagged as 'Tim’s Projects'

Interesting South – I’ve got 3 minutes to shine

November 13th, 2007 · No Comments

I am thrilled to be included on the bill of Interesting South – a Conference of Interestingness.

I’ll be talking about taking it to the streets… looking at culture jamming, where I’ll no doubt touch on the fun of the Zero Coke Movement. Here’s more on the conference, which is $25 a seat…

Thursday evening, November 22nd at the Bondi Pavilion

This is a marketing conference for marketing people but not at all about marketing.

Not about brands, advertising, blogging or twitter but interesting, unexpected, original things.

We’re found 20 fascinating people and have asked them to speak about something they care about. We want to replicate the experience of clicking from one really good blog to another, ranging across sciences, arts, music, jokes and whatever.

There will be 10 minute slots and 3 minute slots to speak. And some people who can’t be there will send in three minute videos. The idea is to be informal and fast paced.

Interesting South is sponsored by Open Intelligence Agency but overall is very much a collaborative, not-for-profit project.

So we’re deliberately keeping the price low enough so anyone can rock up.

More details at interestingsouth.com

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I’m a proper Aussie now.

October 16th, 2007 · No Comments

I just registered timlonghurst.com.au – it’s just parked at timlonghurst.com, but I thought I should protect my name – you never know when some enterprising teenager might decide to try and cash in on your name.

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Updating the bio – all ideas welcome

October 12th, 2007 · No Comments

Version 1:

Tim Longhurst is a speaker, change agent and communication strategist.

He has helped shape the marketing campaigns of some of the world’s leading brands – not always from the inside.

In 2007 Tim has worked with brands including Nokia, Unilever and Vodafone.

He campaigns on issues of social justice and sustainability and is a board member of Vibewire Youth Services.

Tim is based in Sydney, Australia.

Version 2 (hopefully an improvement…)

Tim Longhurst is an idealist, change agent and culture jammer.

His eyes light up when he talks about making the world fairer and more sustainable and the innovative ways this can happen.

He campaigns on issues of social justice and sustainability and is a board member of Vibewire Youth Services.

Tim is based in Sydney, Australia.

All feedback gratefully received

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Vibewire Videos 2

October 2nd, 2007 · 1 Comment

In the spirit of Open Source, I present to you – Creating a video brief, part one – the initial questionnaire.

As a communication problem (there’s a lot that could be communicated in a limited amount of time), gathering the basic information on the video subject before you begin is a good place to start.

For the Vibewire videos, I have developed a pretty simple questionnaire that I hope will be used to gather all the information we need for each video into one place.

For each project we’d like to produce a video on, I think we need, at the very least, the following information, hopefully on a single page:

WHAT (The project name):
WHO (The people/organisations involved in organising/supporting the project):
WHO ARE THE INDIVIDUAL ADVOCATES (The people who would be great spokespeople/3rd party supporters):
WHERE (Where the project takes place):
WHEN (How often, at what times, for how long):
WHY (Why does this occur at all) :
WHO PAYS (How are the costs of the project absorbed?):
WHO BENEFITS (Who are the primary beneficiaries of the program? What are the numbers here?)
WHAT ARE THE OUTCOMES (both measured/unmeasured).

Having these questions answered would be an excellent starting point for a discussion on communication strategy, and whilst I’ve penned the questions for the Vibewire project, I can imagine using them in other projects in the future.

In the spirit of open source, if you use this questionaire, or if you have improvements, please post a comment so the questionnaire can be refined over time.

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Vibewire Videos

October 2nd, 2007 · 2 Comments

Tom from Vibewire has asked me to help him with a project he’s had in mind for Vibewire – communicating the value of various Vibewire projects through video.

The best case scenario is that there will be a mini video (between 30-60 seconds) for each of the following programs:

  • Reelife Short Film Festival
  • the sQuareOne creative project incubator space
  • the Vibewire.net website
  • Election Tracker
  • Interface Magazine
  • E-Festival of Ideas

And finally, there will be an ‘overview’ video that aims to bring all the videos together.

These are all fantastic projects, and I’d love to see these videos created. It’s just a matter of how to make it happen quickly and cheaply!

I’m going to meet with Treffyn (who works with me on various projects) to discuss the best way forward. Typically this kind of project can be incredibly involved and I don’t have a lot of time to see this project through at the moment. Vibewire has a network of clever, creative people, so the challenge will be to harness the talents of many to create videos that are engaging, but not incredibly resource intensive to make.

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