Love creativity? This is a great example of creative advertising. Burger King in the US set up their own “Whopper” interactive TV channel where you are paid in burgers to sit and watch a whopper. The longer you watch, the more free burgers you get. (5 minutes = 1 whopper). Anyone who’s seen The Meatrix [...]

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In January this year, 128 year old newsmagazine, The Bulletin was shut down by its publisher. Although there had been attempts to keep the mag relevent, including a move to online, it wasn’t successful enough to justify the cost of publishing. There are a lot of news magazines / papers who must be looking at [...]

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As part of Blogtober I have decided to make a quick post on how this blog comes together. There are three elements I’ll focus on: the software, the advertising and the page counter. SOFTWARE: WordPress Wordpress is an open source blogging application that sits on the web – that is, it’s installed on my server [...]

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The guys at GetUp! and my mate Dan Ilic have worked together to create a spoof of the Australian Government’s Climate Clever greenwashing effort. Amazingly it looks like they’re going to raise $200,000 to broadcast the ads in just a few days. Check it out.

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Last night the Advertising Federation of Australia’s celebrated fifty years of TV advertising in Australia. The evening was opened by Russel Howcroft, Chairman of the AFA, gloating that the industry body is all cashed up and ready to defend the industry. From what? People who want to see restrictions on advertising to children? A rethink [...]

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