What would you describe as inappropriate? Cutting off a small pig’s tail, or running an advertisement to inform consumers about the treatment of factory-farmed pigs?
Well if you’d say that torture is inappropriate and a confronting campaign educating consumers about that torture was appropriate, you’d be digusted to learn that some magazines refused to print such advertisements. You might even decide to call the publishers and ask why:
Marie Claire [PHONE: (02) 9464 3300]
Delicious [PHONE: (02) 9353 6666]
Good Weekend [PHONE: (02) 02 9282 2197]
So how controversial are the ads? Well, Womans Day and the Australian Womens Weekly are running them, so I think it’s fair to say they aren’t exactly off the charts when it comes to controversy.
Thanks to Julian Lee and the Sydney Morning Herald for running this story.
Congratulations to animal rights campaigners Voiceless for having the nous to run the campaign.