Tim Longhurst's Blog

The future of newspapers – the Herald hasn’t found it yet

September 8th, 2008 · 7 Comments

In January this year, 128 year old newsmagazine, The Bulletin was shut down by its publisher. Although there had been attempts to keep the mag relevent, including a move to online, it wasn’t successful enough to justify the cost of publishing. There are a lot of news magazines / papers who must be looking at [...]

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Category: Communication and connection

Henderson & Horning – a lesson in stakeholder relations

August 14th, 2008 · 3 Comments

A woman’s legs in a pair of fishnet stockings is being used to show how out of touch the management/marketing teams over at Henderson and Horning really are. Well, the Henderson Horning team (a real estate company, apparently) no doubt think they’ve got their market just right, but if Wade and Gavin are anything to [...]

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Category: Corporate craziness

Social media and ice cream – tags, ratings and comments explained…

August 13th, 2008 · No Comments

“The media don’t tell us what to think, but they tell us what to think about, which can be just as powerful.” I remember noting that learning back at university when I was studying communication. Back then, the conversation was about the ‘mass media’, and the incredible grip TV, radio and print media had on [...]

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Category: Communication and connection

Tim Longhurst’s Blog – Behind the Scenes

October 2nd, 2007 · 3 Comments

As part of Blogtober I have decided to make a quick post on how this blog comes together. There are three elements I’ll focus on: the software, the advertising and the page counter. SOFTWARE: WordPress Wordpress is an open source blogging application that sits on the web – that is, it’s installed on my server [...]

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Category: Building a better blog

Blogtober

September 28th, 2007 · No Comments

I have decided to blog more than I have ever blogged before in October 2007. Let’s see how I go.

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Category: Building a better blog