In January this year, 128 year old newsmagazine, The Bulletin was shut down by its publisher. Although there had been attempts to keep the mag relevent, including a move to online, it wasn’t successful enough to justify the cost of publishing. There are a lot of news magazines / papers who must be looking at [...]
The future of newspapers – the Herald hasn’t found it yet
September 8th, 2008 · 7 Comments
Tags: · advertising, blogging, conversation, fairfax, future of communication, future of media, herald, journalist, news, newspapers, smh, sydney morning herald
Category: Communication and connection
Henderson & Horning – a lesson in stakeholder relations
August 14th, 2008 · 3 Comments
A woman’s legs in a pair of fishnet stockings is being used to show how out of touch the management/marketing teams over at Henderson and Horning really are. Well, the Henderson Horning team (a real estate company, apparently) no doubt think they’ve got their market just right, but if Wade and Gavin are anything to [...]
Tags: · activism, blogging, change agent, communication strategy, henderson horning, public relations, social media, stakeholder relations
Category: Corporate craziness
Social media and ice cream – tags, ratings and comments explained…
August 13th, 2008 · No Comments
“The media don’t tell us what to think, but they tell us what to think about, which can be just as powerful.” I remember noting that learning back at university when I was studying communication. Back then, the conversation was about the ‘mass media’, and the incredible grip TV, radio and print media had on [...]
Tags: · blogging, comments, future of media, ice cream, journalism, lesson, podcasting, social media, video sharing, web 2.0
Category: Communication and connection
Tim Longhurst’s Blog – Behind the Scenes
October 2nd, 2007 · 3 Comments
As part of Blogtober I have decided to make a quick post on how this blog comes together. There are three elements I’ll focus on: the software, the advertising and the page counter. SOFTWARE: WordPress Wordpress is an open source blogging application that sits on the web – that is, it’s installed on my server [...]
Tags: · advertising, blogging, wordpress
Category: Building a better blog
Blogtober
September 28th, 2007 · No Comments
I have decided to blog more than I have ever blogged before in October 2007. Let’s see how I go.
Tags: · blogging
Category: Building a better blog


