Tim Longhurst's Blog

Think Big Forum – quick post-talk notes

September 3rd, 2008 · 1 Comment

What a day! I’ve just arrived home from Sydney’s Think Big Forum at ANZ Stadium… I was invited to ‘keynote speak’ at the Forum when I was in Beijing and I decided to change my flights to be included on the speaker list. The way it was put to me was simple, “It’s a business [...]

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Category: Change Agency

Henderson & Horning – a lesson in stakeholder relations

August 14th, 2008 · 3 Comments

A woman’s legs in a pair of fishnet stockings is being used to show how out of touch the management/marketing teams over at Henderson and Horning really are. Well, the Henderson Horning team (a real estate company, apparently) no doubt think they’ve got their market just right, but if Wade and Gavin are anything to [...]

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Category: Corporate craziness

Hey Visa: Trashing a neighbourhood with your brand is not good marketing.

July 29th, 2008 · 10 Comments

Beijing’s “Nanluogu Xiang” Hutong (alley) is a bustling mix of stores, bars and eateries… A favourite of ex-pat’s and locals alike. At night, the alley is illuminated by the lights from within the restaurants, street lamps and bright red Chinese lanterns. But tonight, all of this has been washed out in a sea of tacky [...]

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Category: Corporate craziness

Big Ideas – James Harkin’s book – plus, what are your big ideas?

July 25th, 2008 · No Comments

Scanning the “Media” section at Blackwell’s bookshop is one of my favourite things to do in Oxford. Sure, I love the web, but being able to scan and access books in real-time using my eyes and hands is something I still enjoy, while I’m sure it seems a little quaint to many of my techno-futurist [...]

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Category: Communication and connection

China Internet Censorship Index – Scoring Chinese Internet Freedom

July 23rd, 2008 · 2 Comments

Amnesty International’s campaign for China to set a ‘New Human Rights Record’ is gaining momentum in the run-up to the Olympics. The NGO is scoring Chinese internet freedom via an index (see below). 100% represents total internet freedom, the current figure is just above 30%. This is from the Amnesty CICI website: “This chart shows [...]

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Category: Change Agency