Tim Longhurst's Blog
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Facebook activism – HSBC case study

September 19th, 2007 · No Comments

When HSBC made a policy change that would cost some customers more money, thousands of students used Facebook to organise, and threatened to take to the streets. The threat was enough to turn HSBC around. Activists 1, Bank 0.

For details, check out this Guardian article or the Facebook group where it all started (login required).

With thanks to KLM for emailing the Guardian article! 🙂

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Category: From the frontlines of the future

Billionaires for Bush (Sydney Chapter)

September 9th, 2007 · 3 Comments

No time to give a significant update (stay tuned, it’s coming in the next 24 hours…) but I’ll just say that playing Phil T. Rich at the APEC protests in Sydney yesterday was a lot of fun. Our demands for “Corporate Might, not Workers’ Rights”, “Privatizing Everything” and “Devastation, not Education” were messages that the world’s most neglected minority needed to send. I’ll look forward to posting a full wrap up very soon!

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Category: Tim's Projects

Activism made easy… whoonearthcares.com

August 15th, 2007 · 4 Comments

The Australian Conservation Foundation have created a five step program to turn people concerned about climate change into lobbyists at the grass roots level. Boosted by the star power of Cate Blanchett, the user is taken through a simple process that within a few minutes leaves them with a formatted, personalised letter addressed to their member of parliament.

I’ve signed up and if you’re Australian and you’d like to see this key environmental decision taken more seriously, I recommend you do the same!

Who on Earth Cares? [editor’s note: unfortunately this resource is no longer available online and we have therefore removed the link]

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Category: Our living planet

Teenage Affluenza – World Vision video

July 2nd, 2007 · 2 Comments

Poor Erin, stuck with a 1GB ipod. Poor Red, he only has a PlayStation 2. A new video examines some of the real challenges middle class Aussie kids face. Congratulations to World Vision for their great work on this video. It’s worth the full five minutes.

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Category: Peace between people

Animal torture is inappropriate – these ads are fantastic

October 28th, 2006 · No Comments

porkWhat would you describe as inappropriate? Cutting off a small pig’s tail, or running an advertisement to inform consumers about the treatment of factory-farmed pigs?

Well if you’d say that torture is inappropriate and a confronting campaign educating consumers about that torture was appropriate, you’d be digusted to learn that some magazines refused to print such advertisements. You might even decide to call the publishers and ask why:

Marie Claire [PHONE: (02) 9464 3300]
Delicious [PHONE: (02) 9353 6666]
Good Weekend [PHONE: (02) 02 9282 2197]

So how controversial are the ads? Well, Womans Day and the Australian Womens Weekly are running them, so I think it’s fair to say they aren’t exactly off the charts when it comes to controversy.

Thanks to Julian Lee and the Sydney Morning Herald for running this story.

Congratulations to animal rights campaigners Voiceless for having the nous to run the campaign.

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Category: culture jamming