Tim Longhurst's Blog

Animal torture is inappropriate – these ads are fantastic

October 28th, 2006 · No Comments

porkWhat would you describe as inappropriate? Cutting off a small pig’s tail, or running an advertisement to inform consumers about the treatment of factory-farmed pigs?

Well if you’d say that torture is inappropriate and a confronting campaign educating consumers about that torture was appropriate, you’d be digusted to learn that some magazines refused to print such advertisements. You might even decide to call the publishers and ask why:

Marie Claire [PHONE: (02) 9464 3300]
Delicious [PHONE: (02) 9353 6666]
Good Weekend [PHONE: (02) 02 9282 2197]

So how controversial are the ads? Well, Womans Day and the Australian Womens Weekly are running them, so I think it’s fair to say they aren’t exactly off the charts when it comes to controversy.

Thanks to Julian Lee and the Sydney Morning Herald for running this story.

Congratulations to animal rights campaigners Voiceless for having the nous to run the campaign.

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Category: culture jamming

Vision Cafe

October 25th, 2006 · No Comments

visioncafeAt the AusForesight 2006 conference
in Melbourne I promised to build a forum to discuss foresight and communication. It looks like the site will be maintained by a team of futurists from several countries, but mainly Australia, at least in the beginning.

I chose wordpress because it is low maintenance, allows multiple
contributors and is based on open-source software that is freely
available. If we choose to export this blog and carry it on at its own
domain in the future, that is an option. So flexibility / scalability
was a primary consideration.

Join in the conversation at the Vision Cafe.

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Category: Tim's Projects

The March to Iraq – MoJo tracks the spin

October 25th, 2006 · No Comments

liebylieIraq is such a mess these days. As the Bush administration appear to be trying to spin their way out of a quagmire, Mother Jones has published an interactive timeline of how they got there. The timeline highlights the ‘bad intelligence’, ‘misinformation’, ‘faulty intelligence’ and lies that made the Iraq invasion so hard to swallow. It’s a dense account, but a cursory click here or there is all you really need to be reminded that the ‘fog of war’ really stinks. more: lie by lie

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Category: Peace between people

Shove your “sustainability report” in your smoke stack

July 3rd, 2006 · No Comments

There’s a yet-to-be-released study from Scotland that looks set to add to my conviction that Corporate Social Responsibility is a dangerous farce.

Scotland’s Sunday Herald newspaper has run an article under the headline, “Study slams ‘trivial’ social responsibility reports”.

The report is authored by Jan Bebbington and Rob Gray and as soon as I find the full report, you’ll read about it here. In the meantime, here are some teaser lines from the Herald article:

Less than 4% of the world’s 50,000 major companies produce reports on
“corporate social responsibility”, she points out. And the quality of
the reports that are produced is “almost universally trivial”…

The study warns: “The danger is that the very concept on which the
future of the planet depends – sustainability – will be emasculated,
appropriated and destroyed by assertion in the interests of

“We believe we must treat the current crop of
‘sustainability reports’ with the profoundest mistrust as one of the
most dangerous trends working against any possibility of a sustainable

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Category: Corporate craziness

A Post-Climate Change Vision

May 31st, 2006 · No Comments

renewusCan the impending climate crisis be averted? Discover one group’s vision of the future through a documentary made in 2055.

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Category: Communication and connection