Tim Longhurst's Blog

Search engines vs. social networks

October 2nd, 2007 · No Comments

How we consume media is important to Mike Walsh because the vast majority of the clients he lists are Australian media companies. In his most recent post, he links the growth of social networking sites to the future of Electronic Program Guides, but he’s at his best when he sums up the impact social networking sites are having on our experiences:

If Google solved the problem of finding things you were looking for, networks will help us discover the things we didn’t know we wanted.

What you know will depend on who you know.

Read more at Network Narcotics.

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Category: Communication and connection

If you post it to Facebook, who else are you posting it to?

October 2nd, 2007 · 8 Comments

A few of my friends have been talking about Does What Happens in the Facebook Stay in the Facebook?

The key messages of this video are:

  • Facebook has a very wide-reaching privacy policy that essentially means that whilst you retain copyright over your data, they can use it as if they owned it.
  • Facebook is a fantastic social research tool in that millions of people are posting personal data on a daily basis – they’re uploading it for their friends, but Facebook gets it too, and Facebook will share this data with third party organisations.
  • Facebook has a number of investors that have links to US government intelligence agencies, who are more than likely using data to track individuals and their communication, along with broad trends.

It’s a great case study of how a flash video can be used to convey ideas simply and effectively.

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Category: Corporate craziness