Tim Longhurst's Blog

Ponytail people at Naked Communications strike again

January 20th, 2009 · 20 Comments

You know, there’s a lot of mistrust out there in the world, and one Sydney based company, Naked Communications, is out there doing more than its fair share to fuel cynicism. In fact, whenever I hear “Naked Communications”, in my mind’s eye I see a guy in a ponytail. Slick, confident, out of touch, total [...]

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Category: Communication and connection

The future of newspapers – the Herald hasn’t found it yet

September 8th, 2008 · 7 Comments

In January this year, 128 year old newsmagazine, The Bulletin was shut down by its publisher. Although there had been attempts to keep the mag relevent, including a move to online, it wasn’t successful enough to justify the cost of publishing. There are a lot of news magazines / papers who must be looking at [...]

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Category: Communication and connection

Transmedia storytelling – media trend / innovation

September 4th, 2008 · 8 Comments

There are lots of ways to tell a story these days: websites, comicbooks, videogames, movies are but a few… So if you’ve got a great story to tell, which should you choose? Increasingly, the answer is “as many as make sense”… Welcome to transmedia storytelling. The Matrix is an example of Transmedia storytelling, as there [...]

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Category: Communication and connection

Social media and ice cream – tags, ratings and comments explained…

August 13th, 2008 · No Comments

“The media don’t tell us what to think, but they tell us what to think about, which can be just as powerful.” I remember noting that learning back at university when I was studying communication. Back then, the conversation was about the ‘mass media’, and the incredible grip TV, radio and print media had on [...]

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Category: Communication and connection

The Future of Media – 14th August 2007

August 1st, 2007 · No Comments

I’ll be speaking on one of my favourite topics on the 14th, so come along if you haven’t seen me give a broad overview on the Future of Media. I’ll leave time for questions so come along and stump me in front of an audience. Here are the details… TOPIC: The Future of Media The [...]

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Category: Tim's Projects