Your passions – the stuff that gets you enthusiastic – the things you’re interested in… These are your best bits. Too many of us spend too much of our lives with our best bits wrapped up by the daily grind of the what we do. In this 18 minute talk, Simon Sinek is convinced that [...]

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Love creativity? This is a great example of creative advertising. Burger King in the US set up their own “Whopper” interactive TV channel where you are paid in burgers to sit and watch a whopper. The longer you watch, the more free burgers you get. (5 minutes = 1 whopper). Anyone who’s seen The Meatrix [...]

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Members of the Global Justice Movement should insist that journalists refrain from labeling them “anti-globalisation” protestors. How can people from international networks advocating a world that works for everyone be labeled “anti-globalisation”? It doesn’t make sense. For more info on the Global Justice Movement’s advocacy at the G20 in Melbourne, check out indymedia.

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Apparently the Da Vinci Code book launch in America: “…included a $500,000 television ad, cross-promotions and an unprecedented 10,000 cheaply printed copies of the novel handed to American booksellers at the end of 2002.” ‘Word of mouth’ campaigns are more expensive than I realised.

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