Tim Longhurst's Blog

How a sell-out olympics means rows of empty seats

August 12th, 2008 · 1 Comment

When people say the Olympics has “sold out”, what they may actually mean is that the Olympics are more about “selling out” to corporate sponsors than ensuring people actually see the games live… There are a number of reasons that Olympic stadium seats are empty in these ‘sold out’ Olympics. Here is the reason I [...]

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Category: Corporate craziness

McGreenpeace?

August 3rd, 2006 · No Comments

31 thousand Mcdonalds ‘restaurants’ serve 47 million customers daily. Almost everything they sell is served in paper, plastic or styrofoam. So you can imagine my surprise when Greenpeace email me celebrating a ‘McVictory‘. Ronald Mcdonald hugging a tree isn’t what comes to mind when i picture a company that serves almost everything they sell in [...]

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Category: Our living planet

McDonalds’ nutritional information: i’m missin’ it.

May 30th, 2005 · No Comments

Morgan Spurlock’s film, Super Size Me, documents the near-collapse of his body as he ate nothing but McDonald’s for a month. When the film came to Australia, McDonald’s CEO, Guy Russo, went into damage control. He ran an advertising campaign that pointed out, for example, that consumers were encouraged to make informed food choices. Nutritional [...]

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Category: Corporate craziness

Advertising to kids through music

March 31st, 2005 · No Comments

McDonald’s has offered to pay high profile rappers $5 every time a song “namechecking” (mentioning) the “Big Mac” is played. “Even as food companies pay lip service to the idea of responsible marketing, they increasingly turn to new and deceitful ways of targeting children,” – Dr Susan Linn, Campaign for a Commercial Free Childhood (USA). [...]

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Category: Corporate craziness