Tim Longhurst's Blog

Advertising to kids through music

March 31st, 2005 · No Comments

macrap.jpgMcDonald’s has offered to pay high profile rappers $5 every time a song “namechecking” (mentioning) the “Big Mac” is played.

“Even as food companies pay lip service to the idea of responsible marketing, they increasingly turn to new and deceitful ways of targeting children,” – Dr Susan Linn, Campaign for a Commercial Free Childhood (USA).

Read the whole story on BBC

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Category: Corporate craziness