Tim Longhurst's Blog

Social media and ice cream – tags, ratings and comments explained…

August 13th, 2008 · No Comments

“The media don’t tell us what to think, but they tell us what to think about, which can be just as powerful.” I remember noting that learning back at university when I was studying communication. Back then, the conversation was about the ‘mass media’, and the incredible grip TV, radio and print media had on the big stories of the day.

Today, more than ever, the stories, conversations and ideas that will shape our futures can come from any one of us… Not just the media moguls… Thanks to blogging, podcasting and video sharing sites, millions of people are finding audiences for their ideas – and people to help take those ideas to even bigger audiences…

I first saw the video below over at abcdigitalfutures. Social Media – the term used to describe this new type of media, is explained using ‘ice cream’ instead of ‘media’.

It’s less than four minutes and provides a neat, simple overview of how web-enabled technologies are shifting ‘what we think about’:

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Category: Communication and connection