Tim Longhurst's Blog

Henderson & Horning – a lesson in stakeholder relations

August 14th, 2008 · 3 Comments

A woman’s legs in a pair of fishnet stockings is being used to show how out of touch the management/marketing teams over at Henderson and Horning really are.

Well, the Henderson Horning team (a real estate company, apparently) no doubt think they’ve got their market just right, but if Wade and Gavin are anything to go by, they’re out of line with their stakeholders…

A stakeholder is anyone who can have an impact on your brand’s value.

…And I reckon Wade and Gavin are putting a bit of a dent in Henderson Horning’s brand value at the moment, at least as far as that company’s presence in Google is concerned.

You see, when Wade and then Gavin documented the sexist nature of Hendersen & Horning’s marketing, and the management’s indifference to Wade’s original concerns, Google started giving their greivences a high priority in searches for the company’s name. You can click here to see how Henderson and Horning are fairing on Google. So what would potential customers or employees see if they searched for this company?

Sorry, what was I thinking? I should show you the advertisement in question:

Yeah, that’s right, a pair of legs in fishnet stockings, just at eye level in a Sydney street. Lord only knows why the guy’s got his shirt open and what any of this has to do with ‘massive parking’, but it’s not a particularly thoughtful piece of marketing.

So why don’t I show you my proposed ‘street level’ solution that I suggested to Wade… Can you see it?…

…That’s right… I’ve turned the office number into a “Sexist Advertising Complaints Line”… I thought that was a cute idea that the public would respond to. I guess time will tell if anyone gets out there and blu-tacks a piece of paper to the window… I’m in China right now, so sorry guys, it won’t be me.

Well, there’s a free lesson on protecting your brand and realising the power of stakeholders in the social media environment.

[Read more →]

Tags: · , , , , , , ,

Category: Corporate craziness

Social media and ice cream – tags, ratings and comments explained…

August 13th, 2008 · No Comments

“The media don’t tell us what to think, but they tell us what to think about, which can be just as powerful.” I remember noting that learning back at university when I was studying communication. Back then, the conversation was about the ‘mass media’, and the incredible grip TV, radio and print media had on the big stories of the day.

Today, more than ever, the stories, conversations and ideas that will shape our futures can come from any one of us… Not just the media moguls… Thanks to blogging, podcasting and video sharing sites, millions of people are finding audiences for their ideas – and people to help take those ideas to even bigger audiences…

I first saw the video below over at abcdigitalfutures. Social Media – the term used to describe this new type of media, is explained using ‘ice cream’ instead of ‘media’.

It’s less than four minutes and provides a neat, simple overview of how web-enabled technologies are shifting ‘what we think about’:

[Read more →]

Tags: · , , , , , , , , ,

Category: Communication and connection