Tim Longhurst's Blog

The TED Commandments – rules every speaker needs to know

May 16th, 2008 · 81 Comments

TED CommandmentsTED Talks are some of the best speeches I watch. The speakers are innovators and leaders, dreamers and doers. The talks are recorded at the annual TED Conference and many of them are available to download free from ted.com.

Recently, I discovered one of the reasons the speeches are so good… TED’s organisers send upcoming speakers a stone tablet, engraved with the ‘TED Commandments”. Amy Tan in her TED Talk described the arrival of the TED Commandments as “something that creates a near-death experience; but near-death is good for creativity…”.

So I went in search of the TED Commandments. Thankfully Sue Pelletier points out that Rives was good enough to post a photo of the TED Commandments on his blog, shopliftwindchimes (scroll to 20 Feb). But you don’t need to settle for a photo, because I’ve typed them below:

  1. Thou Shalt Not Simply Trot Out thy Usual Shtick
  2. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before
  3. Thou Shalt Reveal thy Curiosity and Thy Passion
  4. Thou Shalt Tell a Story
  5. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Skae of Blessed Connection and Exquisite Controversy
  6. Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
  7. Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desparate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
  8. Thou Shalt Remember all the while: Laughter is Good.
  9. Thou Shalt Not Read thy Speech.
  10. Thou Shalt Not Steal the Time of Them that Follow Thee

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Category: Communication and connection

Interesting South – I’ve got 3 minutes to shine

November 13th, 2007 · No Comments

I am thrilled to be included on the bill of Interesting South – a Conference of Interestingness.

I’ll be talking about taking it to the streets… looking at culture jamming, where I’ll no doubt touch on the fun of the Zero Coke Movement. Here’s more on the conference, which is $25 a seat…

Thursday evening, November 22nd at the Bondi Pavilion

This is a marketing conference for marketing people but not at all about marketing.

Not about brands, advertising, blogging or twitter but interesting, unexpected, original things.

We’re found 20 fascinating people and have asked them to speak about something they care about. We want to replicate the experience of clicking from one really good blog to another, ranging across sciences, arts, music, jokes and whatever.

There will be 10 minute slots and 3 minute slots to speak. And some people who can’t be there will send in three minute videos. The idea is to be informal and fast paced.

Interesting South is sponsored by Open Intelligence Agency but overall is very much a collaborative, not-for-profit project.

So we’re deliberately keeping the price low enough so anyone can rock up.

More details at interestingsouth.com

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Category: Tim's Projects

The Future of Media – 14th August 2007

August 1st, 2007 · No Comments

I’ll be speaking on one of my favourite topics on the 14th, so come along if you haven’t seen me give a broad overview on the Future of Media. I’ll leave time for questions so come along and stump me in front of an audience. :)

Here are the details…

TOPIC: The Future of Media
The ways Australians are entertained and informed are changing rapidly. In this session, Tim Longhurst will highlight emerging trends in the new media landscape and identify the consequences for business. You will see the video credited with shifting Rupert Murdoch’s attitude to the future of media and explore the websites early-adopters are already using for their information and entertainment.

Tim’s presentation will demonstrate that:
The audience has become the media
Traditional advertising is dead (or at least, it’s very, very ill)
Everything old is new again (it’s just being communicated in a different way)

Tim’s presentation will encourage his audience to:
Grow their business by better understanding the new media landscape
Benefit from new marketing opportunities by adjust their communication practices
Utilise their real-world know-how for online advantage

SPEAKER: About Tim Longhurst
Tim is a communication strategist and culture jammer. As a communication strategist he has helped global brands develop and implement online communication programs. As a culture jammer he has used new media technologies to transform the business practices of several large corporations from the outside. He blogs at timlonghurst.com

http://pioneer.businessswap.com.au/

[editor's note: unfortunately this resource is no longer available online and we have therefore removed the link]

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Category: Tim's Projects

Future of Media – this Thursday

May 27th, 2007 · No Comments

Join me for breakfast on Thursday – I will be speaking on one of my favourite topics – “The Future of Media” at the City Business Swap in Sydney. It’s a 7.30am start, so needless to say coffee is included!

The Future of Media
The ways Australians are entertained and informed are changing rapidly. In this session, Tim Longhurst will highlight emerging trends in the new media landscape and identify the consequences for business. You will see the video credited with shifting Rupert Murdoch’s attitude to the future of media and explore the websites early-adopters are already using for their information and entertainment.

About Tim Longhurst
Tim is a communication strategist and culture jammer. As a communication strategist he has helped global brands develop and implement online communication programs. As a culture jammer he has used new media technologies to transform the business practices of several large corporations from the outside. He blogs at timlonghurst.com


City Business Swap meets every Thursday at All Seasons Premier Menzies Hotel,
14 Carrington Street Sydney (above Wynyard Station)

More details and registration at the City Business Swap website.

I’ve been told the City Business Swap is a particularly energetic group – I think it will be a fun breakfast – I hope you can make it!

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Category: Tim's Projects