Australia’s “Environment Minister” Ian Campbell has shown the Australian people his own special brand of foresight. A federal government report has warned that in the near future, 30-50 years time, climate change will make Australia a very different place. Campbell’s got a plan: pretend 30-50 years is a long, long way away. The following quotes [...]
Minister for Erratic Weather and Rising Sea Levels
July 26th, 2005 · No Comments
Tags: · climate change, spin
Category: Our living planet
Australian Parliamentary Inquiry into Corporate Social Responsibility
July 20th, 2005 · No Comments
Do companies offer the world anything except products and pollution? Should they offer more? Or less? “Corporate Social Responsibility” (CSR) and “Triple Bottom Line” (TBL) attempt to measure the contribution companies make (positive and negative) to their communities. While these concepts have been around for a few decades, application by large organisations has only started [...]
Tags: · australia, csr, politics, rush mottling, spin
Category: Tim's Projects
iPod’s are tiny and toxic – Apple moves to protect America
June 13th, 2005 · No Comments
Apple iPods contain lead, mercury and other toxins.1 That’s particularly a problem considering there are more than 10 million of them in the world.2 Toxins in landfills are bad news for the environment, so Apple has launched a program (exclusive to the US) where people can take their broken/unwanted iPod to Apple for environmentally-friendly disposal [...]
Tags: · apple, change agents, csr, spin, sustainability
Category: Corporate craziness
McDonalds’ nutritional information: i’m missin’ it.
May 30th, 2005 · No Comments
Morgan Spurlock’s film, Super Size Me, documents the near-collapse of his body as he ate nothing but McDonald’s for a month. When the film came to Australia, McDonald’s CEO, Guy Russo, went into damage control. He ran an advertising campaign that pointed out, for example, that consumers were encouraged to make informed food choices. Nutritional [...]
Tags: · advertising, change agents, csr, mcdonalds, spin, transparency
Category: Corporate craziness
Washington Post’s editorial independence a “scandal”
May 19th, 2005 · No Comments
A Fox News “journalist” has attacked the Washington Post, labelling a recent editorial decision by the Post a ‘scandal’. Fox News reporter Steven Milloy has lashed out at the Post for failing to blur the lines between advertising and editorial. He sums up how he thinks news works in this excerpt from a recent story [...]
Tags: · advertising, fox news, spin
Category: Media Mayhem


