Tim Longhurst's Blog

Consumer Activism 101: Asking Threadless where their T-shirts come from…

April 29th, 2008 · 3 Comments

In the movie The Corporation, Ray Anderson from Interface Carpets explains that the reason he led his company to become increasingly sustainable is that consumers were starting to ask questions about his company’s sustainability.

Today I noticed that Threadless.com – a website I blogged about back in 2007 is no longer sourcing t-shirts from the ‘anti sweatshop’ American Apparel label. Are they saving money by using sweatshops instead?! So I wrote them a note via their website’s contact form. I’m hoping the answer I get will be surprisingly positive and reflect a transparent supply chain… I’ll blog here if the question is answered. Here’s what I wrote:

Hi there! In what kind of conditions are your t-shirts made? Are the cotton producers paid fair wages? Are your factories child-free? I’m keen to know if the reason your T’s are $15 is because someone’s not being paid fairly…



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Category: Communication and connection