News organisations and journalists have been reporting that the Olympics are sold out, but thousands of seats remain empty at many events.

Considering how many Beijing locals (and tourists, for that matter) would love to attend the Olympics, the ticketing allocation process is clearly inefficient if so many seats are empty at popular events like beach volleyball.

I recorded a short video to show you what the stadiums look like from a spectator’s perspective:

..oh yeah, and I included a call for London’s 2012 Olympic Organisers to allocate resources to making sure seats are almost never empty.

I’ve got some smart friends and readers. What do you guys have in mind? What technologies could be used to make sure thousands of seats don’t go empty at London’s games?