Tim Longhurst's Blog

Naming and Shaming – 2UE interview

January 6th, 2009 · 1 Comment

I’ve just jumped off the phone from an interview with Ben Fordham on Sydney radio, 2UE. We discussed the future trend of transparency – how technologies are merging to enable people to make more informed choices. Two examples were discussed – Naming and shaming restaurants – I’ve blogged about that before. And – Naming and [...]

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Category: Communication and connection

Naming and shaming restaurants – online penalty registers

July 23rd, 2008 · 1 Comment

Food inspectors don’t just hand out fines to dirty restaurants in NSW Australia, they name and shame the offenders online (read about it, see it). Far more sophisticated is the New York equivalent: it’s a searchable database that offers the ‘stick’ of shame and the ‘carrot’ of an award: “Golden Apples” are awarded to restaurants [...]

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Category: Communication and connection

Election Cheat Sheet – Possible ways to pull this together

October 18th, 2007 · No Comments

The idea of an election cheat sheet is to get a broad overview of the various political parties (both major and minor) on a comparison table. Ideally the cheat sheet will be together at least two weeks out from the election. The information required could be sourced from: hansard official party documents and announcements quotes [...]

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Category: election07

Political donations in Australia to become even less transparent

June 20th, 2006 · 1 Comment

Politicians are influenced by their political donors and that is why Australia’s citizens deserve to know what organisations and individuals are funding political candidates. I read the below editorial in today’s Crikey newsletter and decided I wanted more information. A search of Google News finds almost nothing. Is this a ‘fringe issue’ that doesn’t rate [...]

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Category: Corporate craziness

Intel-Quickflix unite to launch bogus website… Here we go again…

May 17th, 2006 · No Comments

It seems like only yesterday Coca-Cola had the wind taken out of their sails for using false and misleading techniques in their “Zero Movement” campaign. A whole bunch of people weighed in and Coke changed their game-plan significantly within a matter of days. So how quickly will Quickflix change its latest campaign? I checked it [...]

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Category: Corporate craziness