Tim Longhurst's Blog

Thinking Climate Change? Think ExxonSecrets.org

May 16th, 2006 · No Comments

mobiloilEver wondered why some people aren’t convinced about climate change? Well over at ExxonMobil, they’ve invested millions in scientists and professional communicators with one objective in mind: buying time.

Next time you see a “climate skeptic” look up their name at this site: ExxonSecrets.org

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Category: Corporate craziness

Da Vinci marketers put their money where mouths should have been

May 15th, 2006 · No Comments

monalisaApparently the Da Vinci Code book launch in America:

“…included a $500,000
television ad, cross-promotions and an unprecedented 10,000 cheaply
printed copies of the novel handed to American booksellers at the
end of 2002.”

‘Word of mouth’ campaigns are more expensive than I realised.

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Category: Communication and connection

Examples of Fake News

April 6th, 2006 · No Comments

fakenews.jpg36 examples of fake news have been posted online as part of a report into Video News Releases (VNRs).

The site, which was launched this week allows you to first watch the video news package created by a PR firm, then, watch in dismay as the same content appears in a news story – without any warning or disclosure that the content is shot by a PR firm, not a news organisation.

We tune into the news because many of us want to be informed citizens – ideally informed by independent journalists rather than corporations with an agenda. I’m not aware of any examples of fake news being broadcast in Australia, but if you know of any, I’d like to know about it.

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Category: Media Mayhem

Australian science – compromised by political pressure

February 12th, 2006 · No Comments

It turns out that science is political.

In this article, CSIRO scientists talk about how elements of Australia’s Government are putting pressure on their work.

Will our scientists have the courage to call the world as they see it? Or will our science be increasingly censored by meddling politicians?

Commenting on similar concerns in America, a senior NASA scientist has called political interference in science ‘a recipe for environmental disaster’.

Will our community stand up for independent science?

Or will we be too busy watching TV to care?

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Category: Things that make you go hmmm

So Puff? Sopuff.com What is the sopuff ? Man… the buzz just grows…

February 1st, 2006 · No Comments

Sopuff is the latest ‘teaser’ campaign to hit Australia. I wouldn’t normally write about teaser campaigns, but since I had a go at outing coke with their campaign, I may as well tell you who is running the so puff campaign.

It’s about pizzas.

But not the pizzas that you and I enjoy at from the local pizza guy – you know the pizzas I’m talking about, the ones you smell when you’re going past… You order from the chef, or the guy/girl next to the chef.

Local pizza shops are so fantastic. I recommend you go to your local pizza shop and tell them they rock. Enjoy a “Family” size pizza for me. Take your family or friends there, perhaps?

Order a jug of water for the table and enjoy the same beverage humans have enjoyed for hundreds of thousands of years.

And then, when you’re enjoying your pizza, tell them about the term “so puff” and how it’s a stupid term developed by the marketers for Domino’s Pizza.

You can laugh about the “So Puff” campaign as you enjoy your delicious local pizza shop pizza.

Perhaps the term “so puff” can become a term used to describe “lame”… like “Dominos pizza is so puff”…

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Category: Corporate craziness