Tim Longhurst's Blog

News – LIVE from 2015, 2050, 2070, 2100 – coming this fall from ABC America

June 1st, 2008 · No Comments

earth2100.jpgABC News (USA) is preparing for what may be their most important ever newscast – and they’re accepting submissions from citizen journalists around the world.

Our biosphere is offering us multiple signals indicating the systems on which we rely are under stress. There are hopeful signs that there is a willingness in the world for major technological innovation and cultural changes, but what if we ultimately settle for business-as-usual? What will 2015, 2050, 2070 and 2100 look like?

Embracing the trend of user-generated content, ABC News’ Earth 2100 website explains how you can get involved:

You, our reporters from the future, will invent short videos from the years 2015, 2050, 2070, and 2100.  The ideas and events in your videos will be combined with the projections of top scientists, historians, and economists to form a powerful web-based narrative about the dangers of our current path.

The most compelling reports will also form the backbone of the two-hour prime time ABC News special: Earth 2100, airing this fall.

I’d love to know your thoughts – let me know if you’d like to submit a video – I’d love to track your progress.

Thanks to Stephen McGrail for the tip.

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Category: From the frontlines of the future

Futurists: honour the past, inhabit the present, engage the future

May 22nd, 2008 · 1 Comment

Sydney-based futurist Richard Neville is now posting youtube videos with bite-size chunks of insight… His use of constantly changing background images – themed to his words – is really engaging and if I ever do stand-up youtube videos look out for this technique – I’m feeling inspired…

In this video he defines “futurists” as anyone who is prepared to live in three timezones – past, present and future. He explains this well and I’ve decided to start a post to list definitions of futurist that I like…

Anyway, here’s the video. Welcome to the future…

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Category: From the frontlines of the future

Australia 2020

February 4th, 2008 · 2 Comments

Australian Prime Minister Kevin Rudd has announced his intention to gather “1000 Prominent Australians” for a consultative project focused on Australia’s Future. He’s keen to look “beyond the ranks of ministers, politicians and public servants …and see what the rest of the nation has to say.”

The PM’s website advises that Vice chancellor of the University of Melbourne, Professor Glyn Davis, will head up the steering committee to select the participants, and will co-chair the summit.

The project has the potential to be a fantastic futures/foresight exercise. I’m really curious about the models and methodologies that are going to be used. I’m hoping members of Australia’s futures community secure roles both as participants and in the event’s process development and planning.

Basically, 100 experts will be chosen for each of these ten broad topics:

Environment & population
Rural Australia
Family and community
Indigenous Australia
The arts
The future of government
Australia’s security and international relations

According to the PM’s media release, a 10 member non-government ‘steering committee’ will select the 1000, who will be “…drawn from business, academia, community and industrial organisations, the media and include a number of individual eminent Australians”.

This is one to watch. Read more at the PM’s release. [editor’s note: unfortunately this resource is no longer available online and we have therefore removed the link]

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Category: Uncategorized

Future of Media – this Thursday

May 27th, 2007 · No Comments

Join me for breakfast on Thursday – I will be speaking on one of my favourite topics – “The Future of Media” at the City Business Swap in Sydney. It’s a 7.30am start, so needless to say coffee is included!

The Future of Media
The ways Australians are entertained and informed are changing rapidly. In this session, Tim Longhurst will highlight emerging trends in the new media landscape and identify the consequences for business. You will see the video credited with shifting Rupert Murdoch’s attitude to the future of media and explore the websites early-adopters are already using for their information and entertainment.

About Tim Longhurst
Tim is a communication strategist and culture jammer. As a communication strategist he has helped global brands develop and implement online communication programs. As a culture jammer he has used new media technologies to transform the business practices of several large corporations from the outside. He blogs at timlonghurst.com

City Business Swap meets every Thursday at All Seasons Premier Menzies Hotel,
14 Carrington Street Sydney (above Wynyard Station)

More details and registration at the City Business Swap website.

I’ve been told the City Business Swap is a particularly energetic group – I think it will be a fun breakfast – I hope you can make it!

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Category: Tim's Projects

The importance of understanding your context

November 20th, 2006 · No Comments

ic09Want to achieve something worthwhile? Know where you are now (your context) and know where you want to be (have a vision).

My involvement in the field of foresight has led me to a conclusion: people feel most comfortable articulating their vision for the world if they feel they understand the current context.

For example, I attended the Gosford 2025 visioning program hosted by Gosford City Council. It was all about getting the current residents of Gosford to discuss and articulate their vision for Gosford in 20 years time. People felt most comfortable contributing to that conversation when they had access to historic and current data on which to base their vision. They wanted to understand the context first.

Armed with a desire to explore the concept of ‘context’ and access to Google, I discovered an organisation based on the West Coast of the USA named the Context Institute. Founded by Robert and Diane Gilman in 1979, the Institute published 44 editions of its magazine, In Context. While the last magazine was published ten years ago in 1996, a cursory click of the back-issues revealed some insightful (whilst understandably dated) reading.

It seems that The Context Institute is now a ‘virtual organisation’, with the website’s content not significantly updated in the past 5 years. I’m guessing that’s because Robert Gilman now has new projects to work on. Reading about him on the site, I’d be interested in talking with him for a podcast – I’ll update the blog if he agrees.

A little cyber-sluething reveals that the cessation of In Context magazine gave rise to Yes! Magazine, which, with its own vision and editorial team has grown from strength to strength in the past decade.

MORE: the Context Institute, Yes! Magazine

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Category: Our living planet